This isn't just a premiere.
It's CrAIg, in the real world.
A night on the big screen where every small business gets its moment, and Craig makes sure nobody misses it.
We didn't invent Craig.
We built the system that makes him feel alive.
We are the architects of the Craigiverse.
17PMTool Experience builds the thing worth talking about.
Then we shape how it's shared.
Sometimes it's an earned stunt. Other times it's a fully designed flagship activation.
We fuse experience design, event production, and creative technology to turn moments into emotion, memory, and attention that sticks.
We've picked up some of the shiniest trophies on the biggest stages — but our clients hire us for the work, not the hardware.
Most premieres are passive.
Guests arrive. Watch. Leave.
This one reacts to them.
Every special moment is powered by Craig.
Craig Knows You
Every guest is recognized. Welcomed.
And called out by Craig.
A signature layer within a fully realized premiere experience.
Every guest doesn't just arrive.
They're received by Craig.
A blue carpet arrival designed as a sequence:
- Welcome + check-in
- Guest recognition
- Craig moment
- Flow into the event
A premiere that starts before the screening.
A small tease for a much bigger idea.
A real system. Built for the room.
Guest checks in and is marked present
Guest is guided into arrival flow
A second operator triggers their moment
Craig responds in real time, by name
Simple. Controlled. Repeatable. A spotlight that feels like magic.
The clock, scaled up.
A central installation that anchors the experience.
Same system. Different scale.
The clocks, on display.
For real.
A dedicated installation showcasing the Craig clocks as objects.
- Custom blue cabinetry
- Sculptural forms, not retail shelving
- Multiple clocks, each with unique content states
- A living product gallery
Not merch. Not props. Presence.
Craig works anywhere.
In the right space, it becomes something more.
The venue doesn't define the idea. It amplifies it.
The event, fully realized.
Anyone can produce a premiere.
Only 
can make it feel alive.
And Craig wouldn't work with anyone else.
Thanks.